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Every Story is a Purchase in the Making
Everyone loves a good story. Today, marketers are focusing on stories to reach the masses. While good marketing incorporates storytelling into their marketing plan, great marketing is when customers...
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The Mobile Moment has Arrived
With the surplus of predictions that 2013 is the year of mobile advertising, companies appear to be diving into a rat race to churn out mobile ads. Consumers are now accessing social media through...
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The Motivation Behind A Product Review
Consumers are spending more time than ever on social networking websites. But as they spend more time connecting with their peers, a peculiar shift has happened. They are not just talking to each...
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Fortune 100 Businesses Making Bigger Investments in Social Media
Social media spending is way up. According to a survey by Booz & Co. and Buddy Media, managers from Fortune 100 companies are planning large investments in social media. In 2011, the majority of...
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Men Use Social Media for Research, Not to Share Purchases
Not surprisingly, men, like most consumers, are most likely to recommend and talk about purchases through word-of-mouth over any other method. However, what is surprising is the fact that only 5-6% of...
View ArticleWord of Mouth 101: Consumers Trust Each Other More Than Brands and Bloggers
If you want your social media strategy to influence potential customers, you have to get their peers talking about you. Your voice can’t be the only one people hear, and you can’t rely on the...
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4 Keys to Social Commerce Success
As you probably know, the Gap ran a huge program with Groupon last week: they offered a $50 store voucher for only $25. The deal was so popular with back-to-school shoppers that 445,000 vouchers sold...
View ArticleThe Type of Engagement That Sells
It is an interesting time in social media marketing right now. Many top companies have jumped into social media and are doing a good job creating entertaining YouTube, Twitter and Facebook marketing...
View ArticleThe Missing Ingredient in Old Spice’s Social Media Formula
The Old Spice “Man Your Man Should Smell Like” online video campaign has been an Internet sensation this summer. If you haven’t seen it, Old Spice introduced a suave, towel-wearing man’s man full of...
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The Content Grid
My buddy (and BzzAgent Alum) Joe Chernov just published this wonderful image to explain “Content Marketing”. There is little doubt that the next era of social media will be dominated by the ability to...
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Seth Godin’s What Matters Now
What happens when Seth Godin asks a few of his friends to chip in 200 words each for his new e-book? The answer is pretty obvious… What Matters Now includes thought pieces from the likes of Guy...
View ArticleJuly 4th Sales Call
Yesterday, I picked up this voicemail left for me on July 4th. The caller is trying to sell BzzAgent on his firm’s collection services (listen closely to his name dropping and you’ll hear him say...
View ArticleWOMMA Miami: May 8 & 9, 2008
Want to know why $1.3 billion was spent on WOM initiatives in 2007? Are you going?
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